Evidence of success through tough times

The general outlook for short-term prospects in the Scottish and UK economies is probably the worst it has been for over 15 years.  And most forecasters (including the Bank of England) are predicting that things will get even worse before they get better.

So what do businesses need to do to sustain themselves successfully through the tough times and emerge fitter and better when economic conditions improve?
 
Standard advice provided by the financial community - banks and accountants in particular - is that it is important for businesses to 'tighten their belts' in difficult times and that "cash is king".  Whilst positive cash balances and positive cash flow are vital for business health, 'tightening your belts' is too simplistic a prescription.
 
In reality, not all costs are the same.  Particularly through tough times, some are 'good costs' and others are 'bad costs'.  How can businesses be sure which is which?
 
Well, now help is at hand.  Engine4Growth, with its unparalleled access to thousands of real case histories of what distinguishes successful from unsuccessful businesses, now has irrefutable evidence of what it takes to thrive through tough times and emerge stronger and fitter when economic conditions improve.
 
For example, in tough times, should a business (a) cut back, (b) maintain, or (c) increase its:
 
1) Marketing; 2) R & D; 3) New product and service innovations;

4) Quality of product & service offerings to customers; 5) Overhead costs; 6) Outsourcing, etc. ?
 

Engine4Growth has the evidence to support the answers to all these questions and more!

Contact Peter Hillier now to set up an initial meeting and tap into how this evidence impacts on your business and the best decisions for you to take.

M: +44 (0)7894 61 93 61 

E:  peter.hillier@engine4growth.co.uk

Find out more about our Managing Director, Peter Hillier >>.

Edinburgh, 25th July 2008.